Connect with us

Hi, what are you looking for?

The Freedom RightThe Freedom Right

Investing

House GOP celebrates ‘big win’ after preventing creation of new global advertising coalition

The House Judiciary Committee celebrated a ‘big win’ this week after a Japanese company said it would not pursue a plan that would reorganize or create a new version of an advertising association that allegedly engaged in censorship and boycotts of conservative media companies. 

‘Following the Committee’s inquiry into Dentsu potentially creating the new ‘GARM,’ Dentsu expresses to the committee that it WILL NOT pursue the ‘Dentsu Coalition’ initiative,’ the committee said. ‘They will not pursue any other effort with similar aims.’ 

The committee touted it as a ‘BIG WIN!’ in a post on X.

The committee first began investigating the World Federation of Advertisers and its Global Alliance for Responsible Media (GARM) initiative. Dentsu was a founding member. 

The committee found ‘collusive activity’ of GARM, and it was ultimately disbanded. 

When operational, GARM was an association of advertisers, advertising agencies, online platforms and advertising tech companies that publicly said they were creating standards for media advertising. But privately, the House Judiciary Committee revealed, GARM was discussing ways to ensure conservative news outlets and platforms could not receive advertising dollars and were engaged in boycotts of conservative voices and Twitter once it became ‘X’ under the ownership of Elon Musk. 

Musk and video-sharing platform Rumble ultimately sued GARM for illegally boycotting companies, including X. Shortly after, it was disbanded. 

The House Judiciary Committee this month sent a letter to Japanese company Dentsu as part of its oversight of the adequacy and enforcement of U.S. antitrust laws. 

The committee then learned Dentsu was beginning the process of starting a new coalition — the Dentsu Coalition — of the world’s largest marketers with ‘striking similarities to GARM.’ The Dentsu Coalition was expected to be ‘aimed at fostering substantial and sustainable investments in credible news.’

Dentsu, though, replied this week, vowing to stop its reorganization.

‘Dentsu appreciates the opportunity to allay any concerns that the recently announced research project with The 614 Group gives rise to any anticompetitive issues, constitutes any kind of effort to revive the now-disbanded Global Alliance for Responsible Media (GARM), or was intended to do anything other than promote all forms of journalism,’ general counsel of Dentsu, Susan Zoch, wrote to committee Chair Jim Jordan, R-Ohio. 

‘Recognizing the confusion that has surfaced surrounding the initiative, Dentsu has elected not to pursue the initiative referred to as the ‘Dentsu Coalition’ and further not to pursue any effort with similar aims,’ Zoch said. 

Zoch said the ‘goal’ of researching the new project was to ‘provide insights for advertisers and the full spectrum of the news industry on how best to optimize their ad spend in news and the potential for increased ad spend in news.’ 

‘From Dentsu’s perspective, the success of the initiative depended on the support (financially or otherwise) of all stakeholders in news — advertisers and all facets of the publishing industry,’ Zoch wrote. 

‘To be clear, Dentsu did not intend or understand that the initiative would replace or succeed GARM,’ she continued, saying public reporting on its initiative was ‘mischaracterized.’

This post appeared first on FOX NEWS

Enter Your Information Below To Receive Latest News, And Articles.

    Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

    You May Also Like

    Investing

    Vermont Sen. Bernie Sanders, 81, defended President Biden, 80, against voter critiques that he lacks the energy and vigor to continue leading the United...

    Investing

    Political advisers to both President Biden and Vice President Harris were reportedly annoyed with Democrat California Gov. Gavin Newsom over a planned debate with...

    Editor's Pick

    By the IoT Analytics team. A new report from IoT Analytics highlights eight notable trends helping to advance and promote digital twins. Four of...

    Stock

    A second delivery driver has died in Texas amid record-high temperatures, just as the regulation of workplace heat safety enters a new legal limbo...

    Disclaimer: thefreedomright.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.


    Copyright © 2020-2024 The Freedom Right. All Rights Reserved